Little Caesars teams up with Cell Phones for Soldiers

Feb. 28, 2010
Little Caesar Enterprises Inc. has announced it will be a proud sponsor of Cell Phones for Soldiers during the months of March and April. Little Caesars will collect used cell phones to help raise money for calling cards so American troops can call home.
Beginning March 1, postage-paid envelopes will be available to Little Caesars customers across the country so they can donate their old cell phones to support our troops. Each retired cell phone donated equates to approximately 60 minutes of talk time for the men and women to talk to their loved ones.
"We are excited to be teaming up with Cell Phones for Soldiers to help our troops connect with their friends and family when they are stationed overseas," said Linda Jaworski, senior vice president Marketing & Communications, Little Caesar Enterprises Inc. "Our brave men and women in the military sacrifice so much to protect our freedom, this is just a small way we can show our appreciation for all that they do."
During March and April, customers can receive a Little Caesars/Cell Phones for Soldiers postage-paid mailing envelope with their order at participating restaurants. Customers who provide their e-mail address in the space provided on the mailing envelope will receive a special coupon offer for Little Caesars via e-mail.
Cell Phones for Soldiers was founded in 2004 by brother and sister Robbie and Brittany Bergquist, age 12 and 13, respectively, at the time. To date, they have provided more than 62 million minutes of free calling cards thanks to a national network of individual and corporate supporters donating phones and money.
"With over 200,000 U.S. troops deployed in Iraq and Afghanistan, it is important for us to find ways for them to communicate with loved ones back home," said Brittany Bergquist, co-founder, Cell Phones for Soldiers. "We are thrilled to be working with Little Caesars to help provide calling cards to even more troops who need them."
Cell Phones for Soldiers distributed its 1 millionth calling card during the Thanksgiving Holiday of 2009 to a unit of soldiers serving in Kuwait. Cell Phones for Soldiers is currently distributing more than 7,500 calling cards per week to deployed troops and their families, wounded warriors, care packages, airport greeter organizations and deployment ceremonies.
Cell Phones for Soldiers also is providing a service to the environment. There are more than 130 million used phones retired every year in the United States. Though each phone on its own may not pose much of an environmental risk, the cumulative impact is significant. Those 130 million phones contain more than 16 million pounds of hazardous waste and only a small percentage are currently recycled.

Topics: Little Caesars , Marketing

Sponsored Links:

Recommended For You

Related Content

Latest Content

comments powered by Disqus