Little Caesars teams with Pepsi on scratch-off promo

Feb. 23, 2009
DETROIT -- Little Caesar Enterprises Inc. and Pepsi have launched a national scratch-off game promotion "Buzz in to Win" in cooperation with Sony Computer Entertainment America. The promotion includes national marketing and advertising components and offers Little Caesars' customers across the country a chance to win one of 450 PlayStation Trivia Prize Packs, including Buzz! games as well as PlayStation 3, PlayStation 2 and PlayStation Portable systems.
Little Caesars customers can receive a "Buzz in to Win" scratch-off code card by visiting
participating Little Caesars restaurants and purchasing a fresh Hot-N-Ready pizza with any Pepsi beverage. Customers scratch off their code card and enter their code on a promotional Web site to determine if they have won a coupon for a free Little Caesars Crazy Bread with the purchase of any Hot-N-Ready pizza and a Pepsi beverage or one of 50 PlayStation Trivia Prize Packs per week.
PlayStation Trivia Prize Packs include:
  • PS3 with Buzz! Quiz TV videogame
  • PlayStation 2 with Buzz! The Hollywood Quiz, Buzz! The Mega Quiz and Buzz! Jr. RoboJam videogames
  • PSP and Buzz! Master Quiz videogame
Additionally, a coupon for a free Little Caesars Crazy Bread with the purchase of any Hot-N-Ready pizza will be available on Buzz! videogames at participating national retailers throughout the promotion.
Customers who purchase a Hot-N-Ready pizza at Little Caesars locations may also receive a coupon for $5 off any new Buzz! videogame at participating GameStop stores and online.
The "Buzz in to Win" promotion will begin on Feb. 23 and continues through April 27. Promotion details and official rules are available at participating Little Caesars locations and online.
Communication elements to support the promotion include print, broadcast and Web materials along with in-store point of purchase displays.






There is no purchase necessary to receive a "Buzz in to Win" scratch-off code card.

Topics: Little Caesars , Marketing

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