Little Caesars teams with 'The Karate Kid'

April 25, 2010 | by
Little Caesars Pizza, PepsiCo and Columbia Pictures have teamed up for a family-oriented promotion featuring the upcoming release of the Columbia Pictures film "The Karate Kid." The "Your Ticket to Kick It" scratch-off game includes national marketing components and offers Little Caesars customers across the country a chance to win a year of movie tickets, pizza and Pepsi-Cola beverages, among other prizes. The film, starring Jaden Smith and Jackie Chan, will be released in theaters June 11.
"Little Caesars pizza, Pepsi, and The Karate Kid make the perfect combination for family fun," said Linda Jaworski, senior vice president of marketing and communications, Little Caesar Enterprises Inc. "Little Caesars Pizza is excited to bring this promotion to our customers for the chance to win great food and entertainment."
Little Caesars customers will receive a "Your Ticket to Kick It" scratch-off card by visiting participating Little Caesars restaurants and purchasing a fresh Hot-N-Ready pizza with any Pepsi, Diet Pepsi or other available product in the portfolio. The promotion begins April 26 and continues while cards last.
Customers simply scratch off their card to determine if they have won the grand prize of a year's worth of movie tickets, Little Caesars pizza and Pepsi-Cola beverages, or other prizes including individual movie tickets, movie posters, The Karate Kid merchandise or discount coupons for Little Caesars and Pepsi products.

Topics: Little Caesars , Marketing / Branding / Promotion

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