- WHITE PAPERS
LivingSocial has released results from its first "Dining Out" survey of consumer behavior. The research was conducted among 4,000 Americans by Mandala Research.
Notable results include:
Best and worst dining out cities, cuisines
When respondents were asked to rank their city's dining scene, New York, Chicago and San Francisco finished in the top three slots. Houston, Dallas, and Washington, DC rounded out the top six.
The worst dining out cities in the U.S. were Seattle, Sacramento and Detroit.
Respondents said they frequently eat Italian (65 percent), Mexican (62 percent), Chinese (59 percent) and Pizza (58 percent) more than 22 other types of cuisine included on the survey.
When asked which new type of restaurant they'd most recently tried, Thai finished No. 1, beating out 25 other types of cuisine. Other top finishers among new cuisines tried by respondents included seafood, Sushi, Greek, BBQ and Indian foods.
"As a leader in local commerce, LivingSocial has its finger on the pulse the hottest trends in more than 575 markets worldwide," said Amy Wolf, LivingSocial local trend expert. "The Dining Out survey gives us additional insight into local markets so that we can not only continue to bring our members great values on the deals they want, but also help merchants determine the deals that will be most successful for their business."
Read more about trends and statistics.