LivingSocial taps more expensive restaurant deals

Oct. 17, 2011

Online deals site LivingSocial is launching a new service called LivingSocial Gourmet, aimed at foodies. According to Foxnews, the invitation-only service, will offer a variety of experiences such as a visit to an environmentally sustainable farm or a meal served in a restaurant's kitchen.

Most of the food-related deals available on LivingSocial are relatively inexpensive, such as someone paying $20 to get a voucher good for $40 worth of food at a local pizzeria.

The new service will feature more expensive deals ranging from $100 to $200 per person, according to Alli Phillips LivingSocial Gourmet's general manager.

The service is launching first in the company's hometown of Washington, D.C., but LivingSocial hopes to offer it by the end of the year in 10 major cities, including San Francisco, New York and Chicago.

The company has more than 35 million active members in the U.S. and 47 million around the world.

From the story:

LivingSocial Gourmet's first event will be a tasting menu with wine pairings and cheese at Washington restaurant CityZen. It will cost $250 per guest including tax and tip. A deal for groups with essentially the same menu will cost $1,000 for a table of four.

Other events in the works include a trip to a Washington-area sustainable farm for a tour and food tasting. Also planned is a visit to a restaurant's cheese caves to learn how cheese is made and how to pair it with food.

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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