LivingSocial tests instant ordering and delivery features for restaurants

Nov. 14, 2011

LivingSocial has launched a test of new food ordering and delivery features as part of its LivingSocial Instant service. Starting today, LivingSocial members in Washington, D.C., will be able to order food for pickup or delivery from a range of area restaurants.

LivingSocial also unveiled "LivingSocial Room Service," a new feature that will offer white glove delivery from local restaurants.

"Our goal is to provide the most compelling and valuable services for members and restaurateurs alike," said Tim O'Shaughnessy, CEO of LivingSocial. "Integrating delivery into our instant service gives LivingSocial's merchant partners the ability to reach customers both in their restaurants and the places they live and work. In addition, LivingSocial Room Service will offer a new and unique service that turns your dinner table into the chef's table at an exclusive restaurant through white glove delivery to your home. We believe these features enable restaurants to better meet the needs of all of their customers, from dine-in to carry-out, delivery and more exclusive personal service."

Instant ordering

Instant ordering will allow members in D.C. to easily order food for pickup from 70 area restaurants. Additionally, if the restaurant offers delivery, members can order food via computer or smartphone and have it brought to their home or office.  With the addition of instant ordering, LivingSocial also offers a suite of marketing tools restaurants can pick and choose from based on their needs. For example, vouchers purchased for Wednesday's Daily Deal will be redeemable online starting Thursday, allowing restaurants to quickly turn purchasers.

LivingSocial Room Service

LivingSocial Room Service is a new white glove delivery option also available through LivingSocial Instant. With LivingSocial Room Service no detail is forgotten, including high-quality tableware, dining accessories, top-shelf presentation of food and a special after-dinner treat. Available in downtown D.C. on Thursday and Friday nights, LivingSocial Room Service will feature a new restaurant each week. The prix fixe menu will change based upon each chef's expertise and cuisine specialties.

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Topics: Business Strategy and Profitability , Customer Service / Experience , Delivery , Online / Mobile / Social , Systems / Technology

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