Local, search-targeted marketing solutions for smartphones to launch

March 22, 2010
Multiplied Media Corporation, a provider of mobile local search services, has announced an agreement with US-based Ping Mobile, provider of mobile marketing campaigns, to deliver highly targeted campaigns to users of the award-winning Poynt mobile local search application based upon their keyword search and location.
Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website.
Ping has launched numerous successful mobile marketing strategies for Pizza Hut, among others. The company delivers solutions that allow businesses to interact with their customers in a highly targeted and personalized way using a variety of state-of-the-art mobile and data mining technologies.
"One of the strengths that Ping Mobile brings to this relationship is an understanding that mobile consumers don't want to be inundated with irrelevant marketing messages," said Andrew Osis, CEO, Multiplied Media. "Our companies hold a common belief that advertising should be targeted to the user's location as well as what they are searching for and this forms the foundation for what we expect to be a long and profitable relationship."
The companies have signed their first customer and expect to launch the campaign in the coming weeks.
Poynt is currently available for BlackBerry smartphones in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain through BlackBerry App World and for iPhone and iPod Touch devices in Canada and the United States at Apple's App Store. 

Topics: Marketing , Online Ordering

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