Loyalty systems provider releases text ordering solution
Jan. 28, 2010
Sundrop Systems Inc., the creator of cardless loyalty solution loyalTXT, has released Txt-To-Go Mobile Ordering, which allows consumers to place pick-up orders with their favorite restaurants via text message. With Txt-To-Go, patrons text in their desired order to Txt-To-Go: the service redelivers the order to the restaurant and sends a confirmation number back to the patron. For example, a patron may text "Order 1 lg pizza, pepperoni, xtra cheese" which will cause the order, with the patron's mobile number and confirmation number to be delivered to the restaurant for fulfillment. The restaurant can resolve order questions by calling the provided patron's mobile number or by using Sundrop's companion two-way text paging service. While creating their profile, restaurant patrons have the option to pre-register their favorites online with the Txt-To-Go service, allowing them to text "Order the usual add side salad ranch" to the service. Txt-To-Go also allows patrons to register a merchant gift card, a service in which the gift card information is transmitted with their order to the restaurant, allowing the patron skip the payment line – just "Grab-n-go." Restaurants can also pre-configure specials that patrons can query and order via the service. Preliminary studies indicate that the ease-of-use of the Txt-To-Go service increases both customer frequency and satisfaction, as well as accelerates restaurant gift card sales. Txt-To-Go allows merchants to now focus more attention on their in-house customers, rather than spending time constantly answering the phone to accept to-go orders, since all text orders are automatically sent to their store.
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Christa is editor of QSRweb.com and contributes to FastCasual.com and PizzaMarketplace.com. She has experience in the restaurant industry as well as 15 years as a journalist.