Marco's debuts online ordering

Aug. 12, 2008
TOLEDO, Ohio -- Marco's Pizza has launched its online ordering system via the company's Web site,
The online ordering system offers secure online payment and sends a confirmation e-mail when an order is processed. Customers can view Marco's menu and prices online, specify a pick up or delivery time and join Marco's E-mail Club to receive special offers and e-coupons. They can also set "favorite orders" for repeat ordering.
The service was designed and provided by Chesterfield, Mo.-based LetsGet.Net, an online ordering engine specializing in the restaurant industry.    Marco's tested the service in the Tampa Bay, Fla., and Tempe, Ariz., regions. Although the service wasn't promoted, 2 percent of all orders were processed online. Marco's also found that check order size was notably higher for online orders, and more than 90 percent of orders were for delivery versus pickup. 

Topics: Marketing , Online Ordering

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