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TROY, N.Y. — MapInfo Corporation, a provider of location intelligence solutions, announced that Marco's Franchising will use its Smart Site Solutions technology to provide market and real estate intelligence for the chain's national expansion.
According to a news release, Marco's Franchising, headquartered in Toledo, Ohio, currently has 127 units primarily in Ohio, Indiana, Michigan and Nevada.
MapInfo will provide Marco's with software, data and services to enhance the 27-year-old pizza chain's strategic real estate decisions and address key site selection issues such as finding markets, determining maximum store build-out and ranking viable target sites.
"MapInfo is helping us to develop solid growth plans with its state-of-the-art technology," said Jack Butorac, Jr., president, Marco's Franchising. "We have set a goal of doubling the current number of restaurants — a goal that, with MapInfo's help, will easily be achieved."
Smart Site Solutions is a customizable technology that provides predictive modeling, taking into account critical restaurant deployment issues such as trade area size, maximum threshold and buffer distance between sister stores, as well as the customer profiles appropriate to each outlet location.
Marco's is using the Smart Site Solutions market deployment analysis via MapInfo's AnySite Online platform. AnySite provides secure access to research on a fast and easy-to-use Web site with comprehensive demographic reports and presentation quality maps.
"MapInfo supplies restaurant chains such as Marco's Pizza with the blueprints they need for successful expansions," said Mark Zygmontowicz, managing director, analytical services at MapInfo. "We conduct customized research for each of our customers and supply them with the software, data and services they need to identify their new markets, new customers and any existing competitors."
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