Marco's Pizza targets Florida for 2013 expansion

Jan. 31, 2013

Marco's Pizza is targeting Florida for growth in 2013. With 37 franchise locations already operating throughout the state, the company expects to have an additional four stores open in the greater Miami area, three stores open in the Orlando/Jacksonville region and two additional stores open in the Naples/North Port area by the end of the first quarter.

An additional two-to-three Florida Marco's Pizza stores will open per month throughout the year.

Marco's Pizza has more than 340 stores in 26 states, the Bahamas and Panama. The franchise opened 61 new locations in 2012 and has signed agreements to open 104 more in 2013. The Marco's Pizza franchise system has doubled in size in less than five years.

Marco's is targeting the Florida market because its economy is showing signs of improvement. Additionally, the commercial real estate market throughout Florida is ripe for expansion efforts. Sites are available and landlords are motivated to attract retail brands to their properties.

"The single biggest reason for our growth is our food. We use fresh dough made daily on site, a proprietary cheese that is fresh never frozen and a secret pizza sauce recipe created by the Italian-born founder with a little help from his father," said Jack Butorac, Marco's Pizza president and CEO. "Truly, the product is the star."

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management

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