- WHITE PAPERS
Pizza Hut has tapped Interpublic Group of Cos.' Martin Agency to lead its digital marketing and social media efforts.
Martin's sister agency Huge also has been named to handle the chain's e-commerce business.
Both were named without a review, according to Ad Age. The digital, social media and e-commerce assignments streamline Pizza Hut's entire messaging efforts. Martin was named as the chain's AOR at the end of 2009.
Pizza Hut's digital marketing was previously handled by IMC, which headed up Pizza Hut's two-click online ordering structure in 2010, as well as the company's recently released iPad and Android apps.