Sept. 17, 2013
MasterCard announced it has reached its goal of raising $4 million for Stand Up To Cancer through its Dig In & Do Good campaign.
MasterCard will present the fundraising contribution to SU2C on-field during the 2013 World Series. Through the program, which launched at the MLB All-Star Game in July, MasterCard made a 1-cent donation to SU2C when cardholders spent $10 or more for a meal using their MasterCard cards, up to $4 million.
"We're proving that every penny counts in the fight against cancer and thanks to our generous cardholders we've raised more than $16 million to date for this very important cause," said Craig Vosburg, MasterCard group executive of U.S. Market Development. "Dig In & Do Good is a great example of how we're working to build programs that help our cardholders, issuers and merchant partners come together to stand up for a cause that is personal for so many of us. It's a simple program with a significant outcome."
Throughout the past three years, MasterCard has contributed more than $16 million to SU2C's efforts to raise funds for cancer research.
Read more about cause marketing.