MasterCard's Stand Up To Cancer campaign hits $4M goal

 
Sept. 17, 2013

MasterCard announced it has reached its goal of raising $4 million for Stand Up To Cancer through its Dig In & Do Good campaign.

MasterCard will present the fundraising contribution to SU2C on-field during the 2013 World Series. Through the program, which launched at the MLB All-Star Game in July, MasterCard made a 1-cent donation to SU2C when cardholders spent $10 or more for a meal using their MasterCard cards, up to $4 million.

"We're proving that every penny counts in the fight against cancer and thanks to our generous cardholders we've raised more than $16 million to date for this very important cause," said Craig Vosburg, MasterCard group executive of U.S. Market Development. "Dig In & Do Good is a great example of how we're working to build programs that help our cardholders, issuers and merchant partners come together to stand up for a cause that is personal for so many of us. It's a simple program with a significant outcome."

Throughout the past three years, MasterCard has contributed more than $16 million to SU2C's efforts to raise funds for cancer research.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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