McDonald's, Chuck E. Cheese top choice for kids

March 15, 2007
ARLINGTON, Texas — Americans 6 to 17 years old say McDonald's, Subway, and Chuck E. Cheese are their top choices for restaurants, according to a recent nationwide study by Dallas-based research and consulting firm Decision Analyst in conjunction with Los Angeles-based Hypothesis Group.
Earlier this year, Decision Analyst conducted a nationwide survey for Hypothesis called "KidZone." Conducted quarterly, it measures attitudes, habits, and desires of adolescents and teens.
In the most recent survey, boys and girls were asked to list their three favorite restaurants. McDonald's was named top restaurant by 42.4 percent of respondents, Subway by 18.8 percent, and Chuck E. Cheese by 16.9 percent. Among all age groups, McDonald's was most popular among boys 6 to 8 years old, with 80.6 percent of those respondents choosing McDonald's first. The restaurant is least popular with females aged 13 to 17, with only 18.9 percent of those respondents favoring McDonald's.
Following these restaurants in popularity were Pizza Hut, Taco Bell, Burger King, Wendy's, Olive Garden, and Applebee's. At the bottom of the list, which included 35 restaurants, were Romano's Macaroni Grill, Jack In The Box, and On The Border.
Conducted by Decision Analyst earlier this year, the survey was based on a statistically balanced sample of 490 adolescents and teens. The margin of error is plus or minus 4 percent.

Topics: Chuck E. Cheese's Pizza , Food & Beverage , Operations Management , Pizza Hut , Trends / Statistics

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