Covina Burger, a California-based QSR restaurant company, has ditched its plastic backlit menu boards in favor of dynamic digital signage menu boards from MEDIAPRO. The developer of animated digital signage and digital menu boards is also located in Covina.
"We are very excited to be selected to partner with Covina Burger to design, deploy and manage their digital menu boards," MEDIAPRO Marketing Director Ben Wheeler said in a news release. "The goal is to provide Covina Burger a vehicle that will facilitate in showcasing their unique mixture of menu items and combination meals with high resolution food shots and video, along with MEDIAPRO's world-class animated characters and food enhancements that simply put, make the customer's mouth water for Covina Burger’s fair."
Wheeler praised Covina Burger for providing strong photographs of its food items and for its clear concept of what it wanted to achieve with the changeover. In the long-term, Wheeler added, MEDIAPRO wants to push its animated content and motion video capabilities out to the under-served restaurant market.
Learn more about digital menu boards.