Mellow Mushroom expands in Kentucky

March 21, 2012

Mellow Mushroom Pizza Bakers will open a new outlet in Bowling Green, Ky., on March 26. This will mark the brand's fourth location in the Bluegrass State, in addition to Louisville, Lexington and Wilder.

The new location is owned by Bob Holderfield and is located on Chestnut Street in downtown Bowling Green.

"It has always been a dream to open a Mellow in the downtown market, while incorporating an under-used space and developing it into a highly attractive concept for the community," Holderfield said.

The Mellow Mushroom menu features a variety of pizzas, hoagies, salads, calzones and appetizers. Options for vegetarians, vegans, kids, and those on a gluten-free diet are also available.

Each Mellow is designed in a unique art-filled environment.

"The exterior of the white building is painted with a multi-color sound wave with a Rock and Roll theme, which previews the electrifying feel that you will experience once you enter the restaurant," Holderfield said.

Bowling Green's Mellow Mushroom restaurant also features:

  • The world's largest man-made mushroom standing 32 feet tall and spanning more than half of the main dining room;
  • Three-dimensional guitar vortex sculpture wrapping the open kitchen concept;
  • Backlit letters from the covers of Classic Rock album covers; and
  • A large mural in the bar inspired by a Steve Miller Band concert poster from the late 60's.

The new location also includes a private dining room and a seasonal patio with a fire pit. There is a full-service bar with wine, cocktails and craft beers for those wanting to join the Mellow Mushroom Beer Club. The bar area will also feature trivia night, live music on the weekends and sporting events on 8 flatscreen TVs.

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Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout

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