Mellow Mushroom franchisees open 3rd N.C. location

Dec. 16, 2013

Mellow Mushroom Pizza Bakers announced its newest opening in Charlotte, N.C., at 255 W. Martin Luther King Jr. Blvd.

The unit is the third Mellow Mushroom for a franchise group that includes Marc and Le Anne Kieffer, John and Arshia Fiske, Nabil and Christina Butros, Jeff and Sara Small, Steve Small and Franny Goshtasbpour.

The unit's interior features a mid-century futuristic theme throughout. Two 6-foot-tall rocket ships stand at the entrance and are used to display Mellow gear. Also setting the tone are Eames designed chairs, Sputnik lights and a large mural of a futuristic cocktail party depicting the hostess returning from her rocket ship with a Mellow Mushroom pizza for her guests, according to a news release.

"With all of the growth in the Third Ward of Charlotte's Uptown, we felt this was a perfect spot for our new location," said Marc Kieffer. "We see this as an area that is quickly becoming the center of living, working and playing uptown, and we are excited to be a part of it."

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Topics: Franchising & Growth

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