Mellow Mushroom plans two openings this month

 
July 17, 2013

Mellow Mushroom Pizza Bakers announced it will open July 22 in Herndon, Va., about 20 miles from Downtown Washington, D.C.

The owners of this location are siblings Pooja and Amit Mehta, as well as Danny Trehan and Vance Rossell.

"This pre-Civil War town has many attractions, a great sense of community and a small town charm. Mellow will be a special addition to this wonderful town for many years to come," Pooja said. "This Mellow is filled with art that pays tribute to Herndon's rail history. The art romanticizes the past but also shows respect for the future."

Artistically, this new restaurant features a 20-foot mural depicting a couple reminiscent of Casablanca's Bogart and Bergman saying their goodbyes. It also includes a full-service bar, a Mellow Beer Club, local brewery tours and more.

Additionally, Mellow Mushroom is opening in Saint Augustine, Fla., on July 22. This location is owned by Matt and Tara Strickland.

"Saint Augustine is a wonderful community full of art, history, music and the outdoors, which is an unparalleled match of perfection to Mellow. Mellow has such a wonderful and unique concept, and we are thrilled to bring the atmosphere and incredible food to town," Matt Strickland said.

The restaurant features multiple art styles and the owners' favorite musical groups and songs, as well as local references to the region and city. It also includes two patios, a full-service bar, a Mellow Beer Club and more.

Read more about franchising and growth.


Topics: Franchising & Growth , Operations Management , Restaurant Design / Layout


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