Merchant Warehouse acquires loyalty program provider

 
March 26, 2014

Merchant Warehouse, a provider of payment technologies, announced its acquisition of Opticard, a provider of gift and loyalty programs.

According to a news release, this acquisition will allow Merchant Warehouse to offer deeper mobile and digital engagement opportunities for small and mid-sized businesses through an expanded suite of gift, loyalty and prepaid programs.

For nearly 20 years, Opticard has offered solution processing for merchants ranging from small businesses to Fortune 500 companies, completing more than 20 million transactions annually. Merchant Warehouse will continue to invest in the Opticard platform to advance the suite of service offerings to both new and existing resellers and retail customers.

"Prepaid offerings shouldn't be complicated for the merchant or the consumer. It's really about delivering experience and value, and when done right, driving customer retention and business growth. That's why the next step in mobile innovation is transitioning the traditional gift, loyalty and prepaid options into digital formats," Henry Helgeson, CEO, Merchant Warehouse, said in the release. "Bringing these capabilities to mobile devices ensures consumers never have to worry about leaving coupons, gift cards or even their loyalty cards at home; they'll always be easily accessible and usable through their phones."


Topics: Loyalty Programs , Online / Mobile / Social


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