FT. LAUDERDALE, Fla. -- Officials from Miami Subs Pizza & Grill said that a five-month, 25-store test of its proprietary "One Number, All Locations" order processing system for home and office delivery has shown average sales increases of sales of up to 20 percent per delivery store with about 15 percent attributed directly to the delivery program.
The program was launched concurrently in January 2009 with the introduction of its line of signature pizzas. The company's marketing matches the telephone number – (888) 888-3608 – to the tune of "Jingle Bells."
"What sets this system apart from a typical delivery system is utilizing a domestic-based call center to take delivery orders so our in-store crew can be attentive to customers without the distraction of having to answer a phone," said Fraser Austin, the company's chief creative officer. "Customers calling for home or office delivery will speak to trained, courteous telephone order takers whose only focus is to assist and satisfy that particular customer and all of their needs at that moment."
Miami Subs Pizza & Grill also offers online ordering.
The system was designed to measure distances from a customer's home or office to the location closest to them, Austin said. Through "geomapping" and real-time traffic data, the company has set maximum drive times of 13 minutes during rush hour. Orders received either by phone or online are automatically processed and sent to the appropriate store's point-of-sale system, the kitchen monitor and printer. Customers also receive an immediate email confirmation of their order.