Minsky's Pizza marks anniversary with new beer

 
April 12, 2013

Minsky's Pizza has officially launched its new Burlesque Lager this week in Kansas City, Mo. The beer is on tap at the brand's 13 Kansas City metro area locations, as well as its Lawrence, Kan., location.

The beer launch is in celebration of Minsky's 37th birthday and has a tie-in to the company name. Founder Gregg Johnson calls the Minsky's name a "two beer idea." Prior to its original opening, a patron at a college bar overheard him talking about the new pizza place he was planning and chimed in, "Why don't ya call it Minsky's?" — a reference to the New York City burlesque house of the early 1900's.

Read more about food and beverage launches.

 

 


Topics: Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation


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