Mobile app SimpleDeal has launched a new, nationally targeted SimpleDeal Indiegogo campaign.
The app initially launched in Long Beach, Calif., for iOS, and is now disseminating to other U.S. cities, according to a news release. When deciding where to dine, app users can point their phone at any restaurant of choice and tap to show that restaurant's deals and offerings for the day.
The SimpleDeal Indiegogo campaign will run for 60 days with a fundraising goal of $100,000 that will enable the SimpleDeal team to further develop the app for Android devices and enhance the portal to enable restaurants to provide a better experience for consumers, the release said. Supporters may contribute to the campaign in varying amounts from $1 for a thank you to $20 for a Smiley T Shirt, and packages such as "Pass the Love" for $75, in which a favorite restaurant is listed on the platform free for three months.
"SimpleDeal is made for the small guys. The restaurant industry is the second largest industry within the U.S. and 70 percent of it is made up of small business owners who only own one restaurant, which means it's their livelihood." CEO James McKinney said in the release. "Restaurants cannot afford to throw their profits away after they are forced to discount them. Our app promotes community and small business growth."
The SimpleDeal App is free to users. Participating restaurants pay a fee of $39 per month to list with the app with the ability to load in as many deals as they would like and change out deals daily.