- WHITE PAPERS
A national group focused on small businesses called Independent We Stand has introduced a mobile app to help consumers more easily find locally-owned businesses.
According to a news release, this mobile app includes an independent business search engine that allows users to find a location by entering a zip code, location or a search term. It is available for both iPhone and Android phones.
"Big box stores have big budgets for marketing and app development," said Nick Jiannas, VP of sales and marketing for STIHL Inc., founding sponsor of Independent We Stand. "But there is growing demand on the part of consumers to buy from local retailers and thanks to Independent We Stand small businesses now have a search application of their own to drive traffic right to their doors."
"Using the app is as simple as writing 'pizza' or 'paints' and having all of those types of independent businesses in your location come up," added Bill Brunelle, executive director of Independent We Stand.
The Indie app features business pages including photos, website links and Yelp! reviews.
Topics: Online / Mobile / Social