Mobile-POS integrator eThor secures $1M in funding

April 30, 2013

Restaurant and retail industry point-of-sale integration platform eThor has announced a $1 million investment into the company by AVAC Ltd., a private Alberta Company.

The company plans to use the funding to further capitalize on the $1.3 trillion online-to-offline commerce market by executing on its existing sales pipeline and forging new partnerships within the POS industry, according to a company press release. The company's solution provides a complete two-way communication between retail POS systems and user devices, enabling retailers and restaurateurs to push live product and pricing information from their POS system directly into the pockets of consumers.

Unlike work-around solutions that bypass the POS integration problem with either hardware or disconnected apps, eThor tackles the problem of POS integration head on by creating a common data language that enables consumer applications to connect and speak with any integrated POS system, said Gary Ziegler, CEO of eThor.

"We're excited to have AVAC on board as one of our investors," he said. "This financing will help us to expand our operations and support our rapid expansion into the marketplace."

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Topics: Systems / Technology

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