Siftit, a mobile restaurant ordering platform, announced this week that it has closed a $4 million Series A round of venture capital funding, led by TechOperators. The funding will be used to fund growth in current markets, according to the company’s announcement.
Siftit was founded by Mark Haidet, Alon Goren and John Heyman. Siftit's mobile platform gives independent restaurants control over their ordering and spend-management process.
"The industry needs to better leverage technology to enhance the relationship between independent restaurants and their suppliers," Haidet said in the announcement. "Our patent pending technology and process dramatically improves both the efficiency and data flow for all parties. This is critical for an industry where food costs are rising and already thin margins risk compression."