Aug. 4, 2003
BRADLEY, Ill. -- Monical Pizza Corp. kicked off its first major television advertising campaign in more than a decade.
According to a news release, the spots, which began airing in mid-July, emphasize the company's "Hometown Taste" campaign.
Eleven 30-second spots, created by Esrock Partners and produced by Big Shoulders, are currently airing and will be rotated over the next several months on targeted area cable channels such as Nickelodeon, Lifetime, CNN and ESPN.
In addition to "Tommy," a recurring character who acts as a restaurant delivery driver for Monical's, each spot ends with a high-energy listing of the towns where a Monical's is located. The company produced different versions of the listing to allow different markets to identify towns closer to their viewing areas.