Oct. 24, 2011
MonkeyMedia Software, a provider of catering solutions for multi-unit restaurant operators, has unveiled its MonkeyMobile Platform, designed to help operators grow their remote ordering and catering capabilities and connect with their customers.
The platform will be live and available to MonkeyMedia Software customers in November.
"As a result of implementing the MonkeyMobile Platform, multi-unit restaurant operators will have a powerful tool to grow revenue and connect with their loyal customers in an authentic, real-time way," said Erle Dardick, CEO of MonkeyMedia Software and author of "Get Catering and Grow Sales! A Strategic Perspective for the Multi-unit Restaurant Executive." "Further, end-users will benefit from easy-access information and services that were not previously available to them in such a comprehensive, fast, simple way."
Dardick, who is speaking this week at Fast Casual Executive Summit in Chicago, believes multi-unit restaurant operators can increase their revenue by 20 to 40 percent when implementing a comprehensive catering strategy and sees the use of the MonkeyMobile Platform as a tool to enable that growth.
The initial release of the MonkeyMobile Platform will provide the following features:
- Assist multi-unit restaurant operators in marketing new items and services to their loyal consumers;
- Inform consumers of special offers and upcoming deals via push notifications;
- Enable consumers to post to their favorite brands' Facebook and Twitter pages;
- Allow consumers to view menus, store hours and facility information;
- Help consumers find the nearest restaurant locations; and
- Allow for consumers to place orders.
MonkeyMedia worked with Seattle-based Treemo Labs to develop the app portion of the new platform.
"The MonkeyMobile Platform provides operators a crucial opportunity to connect with their customers and the ability to communicate special offers and services," said Mo Asgari, MonkeyMedia Software COO. "Since we live in an increasingly mobile environment, with new needs, challenges and opportunities, this new platform will greatly benefit both restaurants and consumers. It fills a major demand in the marketplace."
Read more about mobile initiatives.