Naked Pizza changes name in Middle East, debuts Smart fleet

 
July 19, 2010 | by Jennifer Litz

Naked Pizza will erect two test locations in Dubai by the end of the year and hopes to open 100 stores across the Arabian Peninsula in the next five years, according to Abu Dhabi's The National.

From the story:

Naked Pizza, a name that refers to pizza without preservatives, added sugar or “trans fats”, had to change its name to NKD Pizza for its expansion to the UAE to avoid raising local eyebrows.

In other Naked Pizza news, the company’s Facebook teased the debut of green-branded Smart car delivery fleets to franchises across the nation.


Topics: Business Strategy and Profitability , Equipment & Supplies , Franchising & Growth


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