NetWaiter, an online ordering service for restaurants, announced it has added a "Happy Birthday" messaging feature, offering restaurants the ability to send customers a tailored promotion for their celebrations. NetWaiter automatically triggers the promotion, emailing it to each customer before their birthday, according to a news release.
The promo can be a discount or something more complex and pre-configured to expire at a specified time. Restaurants can "set it and forget it," as NetWaiter manages the promotions and redemptions automatically.
"NetWaiter allows customers the option to provide their birth date the first time they use the system," Lead Developer David Liebers said in the release. "Once this information is captured, restaurants have the ability to wish them a ‘Happy Birthday’ and offer them a promotion. It’s a great feature to recognize your customers and build more customer loyalty."