New mobile app provides B2C communication without clutter

March 8, 2012

Red E App, a new mobile application platform, launched its beta program for businesses this week.

The platform allows businesses to rapidly develop mobile applications, in less than 30 minutes, that offer secure social service messaging and notifications. Red e App is now available in the iPhone App store for a pool of consumers in hyperlocal communities. Businesses can direct their target audiences to view their application in the markets they serve.

The mobile platform is available to any business, saving time and money on messaging that is usually spent on ads or direct mail. It can plug into the business's key components of a website and its social media, offer up location information, and store hours, and handle promotions for seasonal items. It also can allow for small group messaging, as well as customer feedback to operations and other customers.

"I saw a need in the mobile marketplace for companies to be able to have a voice in their neighborhood that could be deployed quickly and tied to other multi-channel marketing already underway, like point-of-sale and emarketing. This new mobile communications platform guarantees engagement and prioritizes messaging and content on the mobile device for consumers, members, employees and affiliates," said Jonathan Erwin, CEO and founder, Red e App.

With Red e App, businesses can have a persistent content presence and a direct communication channel to existing and potential consumers with broad exposure to all Red e App users in their selected market area.

"Email and text are great communication tools, however, with the amount of email individuals are receiving on a daily basis, it is difficult to filter through the clutter. While texting is growing in popularity among businesses, we believe texting will become just as spam-ridden as email has become and extremely intrusive," said Jim Ferrell, of Fat Jimmy's pizza franchise in Louisville, Ky. "Red e App provides businesses with the engaging experience customers are seeking for the services important to the customer and on the customers' terms."

Fat Jimmy's has added the app to three of its locations this week.

Red e App is a hosted service where business customers login to a web-based portal and create their profile and content for display in the mobile application. The business's participation in Red e App will drive brand, products and service messaging using Red e Notifications sent to the business's consumers.

"Businesses can and will use this new mobile platform to have consumers check deliveries, receive valued information, like discounts and promotions, as well as news of interest, navigation to maps, schedules or just direct links to the web or other social media properties," Erwin said.

For the B2C portal, the consumer does not need to provide their personal contact information, such as email or mobile number. They just need to select the participating Red e App businesses they want to hear from. Thus far, three regional restaurants have signed up for beta phase, including Fat Jimmy's, Papalinos NY Pizzeria and The Comfy Cow Handmade Ice Cream and Desserts.

The free app is available on the iPhone and will be available soon on the Android OS. More information is available at

Read more about mobile applications.

Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social

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