New Straw Hat Pizza marketing campaign features Garfield

Sept. 27, 2011

Straw Hat Pizza has licensed the famous Garfield cartoon character from creator Jim Davis and Paws Inc. as part of its new marketing campaign.

Garfield will debut in Straw Hat Pizza restaurants and marketing materials in the months ahead.

"Garfield loves Straw Hat Pizza and he is loved by all generations from adults to kids, so he's a perfect fit for our fun, family-friendly restaurant brand," said Jonathan Fornaci, president, Straw Hat Pizza.

Garfield will be incorporated into the 53-year-old restaurant chain's game rooms décor, the Straw Hat Pizza annual kid's Valentine's Day promotion, kid's meals products and more.

"Garfield also matches our Straw Hat Pizza fundraising and community relations mission with their focus on kids," Fornaci said.

Recently, Straw Hat Pizza updated its décor package with a focus on expanding outside of California.

"We incorporated their original California style with messages and images into new wall murals to enhance the décor in new locations outside California," said Linda Duke, from Duke Marketing, the brand's agency of record. "We were looking for ideas to update the game rooms and thought (Garfield) would be perfect. We will use Garfield to invigorate the game room décor and kids materials for the brand."

Read more about marketing campaigns.

Topics: Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout

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