New Technomic report studies rising pizza market

Aug. 13, 2006
CHICAGO — Technomic Information Services is set to deliver its 2006 Pizza Category Report, highlighting trends within the pizza category and offering implications and in-depth coverage on a variety of issues affecting the pizza category.
According to a news release, the 2006 Pizza Category Report covers multiple issues driving the pizza category and its operators. These issues include increased quality from frozen pizza and the emergence of take and bake. Combined with pressure from other forces, these matters have given consumers pizza options beyond the traditional chains.
Technomic also conducted original consumer research that involved 1,000 structured online interviews, which quantified consumer trends regarding away-from-home pizza consumption.
"Pizza chains are facing more emerging players in the pizza market," said Sara Gillis, Project Analyst for Technomic. "These players aren't limited to traditional operators, and increasingly, chains should be aware of what's going on in non-traditional environments."
In addition, the 2006 Pizza Category Report found that consumers are searching out more specialty toppings that often appear to be inspired by ethnic flavor trends.
"Pizzas that utilize Latin flavors are being rolled out with greater frequency, taking advantage of ingredients like black beans and Cheddar cheese," Gillis said. Not to be disregarded were loyalty and quality, Gillis added. "Consumers tend to visit their local independent pizza restaurant more frequently than any other establishment and perceive these restaurants as offering high-quality pizzas."
Technomic's 2006 Pizza Category Report also offers consumer profiling and rankings for 25 of the leading limited-service pizza chains; identifying new emerging concepts; analysis on ingredients trends such as proteins, fruits, vegetables and sauces; and a detailed listing and comparison of pricing between full- and limited-service chains.
With access to the 2006 Pizza Category Report, foodservice manufacturers will be able to better target clients with relevant products, while operators will be able to better meet the expectations of consumers.
Members of Technomic's Digital Resource Library and MenuMonitor, as well as participants in Technomic's Foodservice Planning Program, will receive a discounted price on the 2006 Pizza Category Report.
To purchase the 2006 Pizza Category Report, or to request additional information, please contact Patrick Noone at (312) 506-3852 or

Topics: Operations Management , Trends / Statistics

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