New York Pizzeria Delicatessen sued for overuse of NYPD logo

March 20, 2005

Newsday: The city of New York slapped an Orlando, Fla., pizza deli with a federal lawsuit charging that its use of the NYPD name and logo for a pizzeria franchise went overboard in peddling the now-ubiquitous trademark.

According to the lawsuit, New York Pizzeria Delicatessen Inc. far exceeded a previous settlement agreement with the city when it began franchising precinct-like NYPD stores, selling merchandise and using a shield logo similar to the police department's instead of a previously registered pizza-pie slice.

The chain's two stores are designed like police stations, patrons' bills look like summonses, and new franchisees are encouraged to buy into levels that include such "arresting" choices as: the "NYPD Metro Unit" for $25,000, an "NYPD Pizza Precinct" for $35,000 or an "NYPD Police Headquarters" for $45,000.

In papers filed in federal court in Manhattan last week, the city charged that the pizzeria breached a settlement agreement they reached in 2003 permitting limited use of a less-official pizza-slice version of the world-famous NYPD logo. The city said it has used the acronym and sold merchandise bearing it since 1993.

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Topics: Marketing , Operations Management

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