Noble Roman's expands its take-n-bake model

Dec. 19, 2012

Noble Roman's Inc., the Indianapolis-based franchisor of Noble Roman's Pizza and Tuscano's Italian Style Subs, opened its second standalone take-n-bake franchise in the Beach Grove section of the greater Indianapolis metro area.

This stand-alone take-n-bake (TNB) franchise, dubbed "Noble Roman's Take-n-Bake P'za," leverages the Noble Roman brand and the growing take-n-bake concept.

According to the company, the first Noble Roman's stand-alone TNB franchise opened on Oct. 29, and in the first 33 days, it generated an operating profit margin of 26.5 percent, even after the added labor cost involved in initial training.

"We are excited to open our second unit, and even more excited that our initial TNB unit reported a solid operating profit margin in the first month of operation, inclusive of additional training expenses related to the opening," said Paul Mobley, chairman and CEO, Noble Roman's Inc. "It is unusual for franchise restaurants to turn a profit immediately, and even more unusual for a franchise tied to a new concept to turn an immediate profit, but the convenience and popularity of take-n-bake pizza, coupled with Noble Roman's strong brand reputation, makes this concept a powerful opportunity for potential franchisees."

The company has signed agreements for eight standalone take-n-bake units all to be located in Central Indiana. The first seven franchises were all sold to existing Noble Roman's franchisees. Two of the existing franchisees signed agreements for three units each and one existing franchisee signed for a single unit. The eighth agreement was signed for a location in Muncie, Ind.

"The expansion of this stand-alone take-n-bake store represents a key component of our growth strategy," Mobley added. "Take-n-bake remains the fastest growing segment of the pizza industry and this concept leverages our success in our non-traditional venues such as grocery delis, bowling and entertainment centers, and convenience stores. We expect to grow this concept throughout 2013, with additional units opening in the first quarter."

Noble Roman's Take-n-Bake concept features the chain's traditional hand-tossed-style pizza, deep dish Sicilian pizza, the SuperThin pizza, and Noble Roman's signature breadsticks with spicy cheese sauce, all in a cook-at-home format. Additional menu items include fresh salads, cookie dough, cinnamon rounds, bake-able pasta, cheesy sticks and more.

The new model grew out of the rising popularity of the take-n-bake concept, as well as the company's licensing of more than 1,350 groceries nationwide to carry Noble Roman's take-n-bake pizza. The TNB unit requires 900 square feet with a minimal amount of equipment and build-out.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management , Restaurant Design / Layout

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