- WHITE PAPERS
Noble Roman's Inc. has announced further expansion of its take-n-bake (TNB) concept.
On Jan. 14, a third Noble Roman's stand-alone take-n-bake franchise unit opened in the northwest section of the greater Indianapolis metro area. This stand-alone take-n-bake (TNB) franchise is dubbed "Noble Roman's Take-n-Bake P'za."
In addition, the company has signed additional new franchise agreements, bringing the total number of TNB units open or in development to nine. Six units are currently under development or construction, expected to open during the first half of 2013.
"Consumers continue to gravitate toward take-n-bake pizza, due to the convenience, value and taste, and the accelerating growth of our franchise concept is evidence of this powerful trend," said Paul Mobley, chairman and CEO, Noble Roman's Inc. "We continue to grow our pipeline of franchised units, now with nine units open or scheduled to be open by mid-year. Additional units should add to this total, as this concept is further proven."
Driving the expansion are the results from the first TNB unit, which turned a profit in its first month of operation. The take-and-bake concept, Mobley adds, is the fastest growing segment of the pizza space.
The Noble Roman's TNB concept features the chain's traditional hand-tossed style pizza, Deep-Dish Sicilian pizza, the SuperThin pizza and breadsticks with spicy cheese sauce, all in a cook-at-home format. Additional menu items include salads, cookie dough, cinnamon rounds, bake-able pasta, cheesy sticks and more.
The company's signed agreements thus far are all located in Central Indiana. The first seven franchises were sold to existing Noble Roman's franchisees. Two of the existing franchisees signed agreements for three units each and one existing franchisee signed for a single unit. The eighth and ninth agreements were signed with separate franchisees for locations in North Central Indiana.
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