NPD reveals food trends for coming decade

 
July 6, 2009
CHICAGO -- Market research company The NPD Group has released its new report, A Look into The Future of Eating, outlining growing food trends.
 
The report forecasts that "better for you" foods, such as organic and light or low-calorie foods and beverages, will be among the fastest growing food trends over the next decade. Restaurant meals eaten at home and appetizers eaten as in-home main meals are also expected to be among the fastest growing food trends, according to the report.
 
A Look into The Future of Eating provides a 10-year forecast of eating trends based on generational influences, population, and trend momentum gathered from NPD's 30 years of tracking America's eating patterns. The report covers a broad spectrum of food and beverage categories, preparation methods, meal situations, and other food-related behaviors.
 
The top food trends expected to grow more important during the next decade include:
  • Organic - 41%
  • Restaurant meals eaten in-home - 20%
  • Light/lite/diet/low calorie labels - 18%
  • Salty/savory snack foods - 16%
  • Easy meals, e.g. fruit, snacks as meals, yogurt, bars, etc. - 16%
  • Appetizers eaten as in-home main meals - 16%
  • Leftovers as end dish foods - 15%
  • Fresh as end dish foods - 14%
"As the population ages, levels of concern regarding food and nutrition are expected to rise," said Ann Hanson, author of A Look into The Future of Eating and director of product development at NPD. "For this reason, ‘better for you' food options are forecasted to grow strongly over the next 10 years."
 
The NPD report also identifies the foods that will be declining over the next 10 years. Among the foods forecasted to decline are quick assembly lunch/dinner foods, which are dominated by sandwiches; certain breakfast foods and side dish breads.
 
"NPD has been continuously tracking eating habits in the U.S. since 1980, and now we've taken the next step and looked at what Americans will be eating in the future," Hanson said. "The study's findings have major implications for food companies in terms of long-term product and packaging innovation, distribution and recipe development."

Topics: Food & Beverage , Pizza Toppings , Trends / Statistics


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