NRA announces new partnerships to help restaurant operators

May 16, 2013

Just ahead of its annual show this weekend in Chicago, the National Restaurant Association has announced multiple new partnerships designed to help restaurant operators.

Among them is a partnership with GuestMetrics LLC to help members with business intelligence solutions designed exclusively for the hospitality industry.

"GuestMetrics will provide our members with a host of tools that will provide insights and analytics into their business to help reduce operating expenses, increase traffic and improve profitability," said James Balda, senior vice president, Innovation and Business Development, NRA.

GuestMetrics' suite of products includes its GuestSnapshot tool that is complimentary to NRA members, as well as its Business Intelligence, Category Management, and Benchmarking solutions, which have exclusive NRA member-only discounted prices. These offerings provide insights to operators of any size and concept, allowing them to benchmark themselves against the thousands of other locations in the GuestMetrics system across multiple dimensions such as region, daypart, time of day, pricing by specific menu items, and menu item mix. All data is kept confidential at the brand level.

Additionally, the NRA has announced its official partnership with digital media company Mopro to help restaurants build their businesses online.

"We all know the impact the Internet has had on the restaurant industry, with consumers increasingly making their dining decisions online," said Scott DeFife, executive vice president of policy and government affairs for the NRA. "As the digital age continues to change the way our industry does business, we are excited to be able to offer our members a chance to build an impactful online presence that will help them grow their business and profits."

The partnership gives NRA members exclusive access to the full Mopro package — 11 digital products and services in one bundle — at a $1,200 discount. NRA members can sign up for the full package for $199, rather than the regular $1,399 setup fee, with a $199 monthly subscription subsequently. An estimate for all the offerings in the package would typically cost between $10,000 to $15,000 and require multiple providers.

Mopro, which has offices in New York, Los Angeles and Washington, D.C., works with restaurateurs in all segments — from quick-service to fine dining — to transform their digital presence with HTML5 websites, custom high-definition documentary videos and photography, mobile-compatible websites, social media synchronization, a built-in online ordering system, and one dashboard tool to manage it all.

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Topics: National Restaurant Association , Online / Mobile / Social , Operations Management

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