NRA launches grassroots campaign calling for immigration reform

June 17, 2013

The National Restaurant Association last week reiterated its support for immigration reform that addresses restaurant-industry priorities as restaurateurs and state restaurant associations across the country called for reform.

Restaurant stakeholders are pointing to new polling results, which show broad bipartisan support for the Senate "Gang of Eight" proposal. Polls conducted in 29 states by a coalition of Republican and Democratic groups show support for the bill cutting across party lines in all states.

"America's restaurants support common-sense immigration reform that meets three key priorities: a clear path to legalization, national implementation of the E-Verify employee verification system and increased border security that won't harm legal travel and tourism," said Scott DeFife, executive vice president, Policy and Government Affairs, NRA.

The NRA has launched an advocacy, communications and grassroots campaign to support comprehensive immigration reform that addresses restaurant-industry priorities. A new online site incorporating its existing America Works Here messaging efforts has been developed —

"Restaurants are where individuals of all backgrounds have the opportunity to rise from entry level work to management and ownership, and create their personal version of the American Dream," DeFife added.

The NRA has been heavily involved in the construction and review of S. 744, the comprehensive immigration bill drafted by the Gang of Eight. Full debate on the bill began in the Senate this week.

Also last week, the NRA unveiled a new ad in its America Works Here series. The ad notes that restaurants employ more minority managers than any other industry and provide "one of the best paths to achieving the American Dream."

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Topics: National Restaurant Association , Operations Management

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