NRA launches second Kids LiveWell Recipe Challenge

Oct. 17, 2013

The National Restaurant Association is now accepting submissions for its second annual Kids LiveWell Recipe Challenge, an initiative aimed at showcasing restaurant and foodservice companies' culinary efforts to create more healthful options for children. Sponsored by McCormick For Chefs, the Food Away From Home Division of McCormick & Company, and Healthy Dining's team of registered dietitians, the challenge takes an "industry tested, kid approved" approach with a panel of food and nutrition professionals selecting finalists and elementary school students choosing the winners.

"We received a tremendous response for the inaugural year of the Kids LiveWell Recipe Challenge," said Joan McGlockton, vice president of industry affairs and food policy for the NRA. "This contest is a great way for restaurant and foodservice companies of all sizes to receive recognition for their important efforts in kids' nutrition. As this top trend in the restaurant industry continues to grow, we are looking forward to building on last year's success."

To participate in the Kids LiveWell Recipe Challenge, restaurant and foodservice operators should submit one or more recipes from their children's menus that meet the nutrition criteria from Kids LiveWell, which are based on the USDA dietary guidelines. Operators/chefs may participate in four categories: Independent restaurant or company with fewer than 20 units; multiunit company with more than 20 units; Contract Managed Food Service; and Independent Noncommercial Food Service.

The deadline to submit recipes is Dec. 15. The winners will be recognized at the 2014 NRA Restaurant, Hotel-Motel Show May 17-20, 2014 in Chicago.

Read more about health and nutrition initiatives.

Topics: Health & Nutrition , National Restaurant Association

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