NRA named as national strategic partner of USDA's MyPlate

July 20, 2011

The National Restaurant Association has become a national strategic partner with the U.S. Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion to spread the word about MyPlate, the new-generation food icon designed to prompt consumers to build healthy plates at meal times.

"The National Restaurant Association applauds the work to create the MyPlate food icon, which gives consumers a clearer idea of how to think of their everyday meal options," said Dawn Sweeney, president and CEO of the NRA. "The association is proud to partner with this effort and highlight the restaurant industry's ongoing contributions to ensuring a healthier America."

Specifically, as a national strategic partner on MyPlate communications, the NRA will work with USDA to promote the 2010 Dietary Guidelines for Americans with easy-to-understand, action-oriented messages.

The NRA has already taken on some of this commitment as a participating member of the Dietary Guidelines Alliance, a partnership among leading health organizations and trade associations dedicated to providing consumers with concrete advice on how to apply the guidelines to their lives.

In addition, the NRA's recently launched the "Kids LiveWell" initiative. The nutrition criteria established for the program is based on the recommendations from the 2010 Dietary Guidelines, qualifying the association as a national strategic partner of MyPlate.

"Becoming a strategic partner of MyPlate is a natural fit since our 'Kids LiveWell' program focuses on providing nutrient rich menu options including, fruits, vegetables, lean protein, whole grains and low-fat dairy, and limiting unhealthy fats, sugars and sodium," said Joy Dubost PhD RD, director of Nutrition and Healthy Living for the NRA.


Topics: Health & Nutrition , Marketing / Branding / Promotion , National Restaurant Association

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