NRA, Share Our Strength partner to triple No Kid Hungry campaign funds

 
April 17, 2012

The National Restaurant Association has announced that it is committing to work together with Share Our Strength to triple the funds raised for Share Our Strength’s No Kid Hungry campaign through 2013, raising an incremental $5 million to end childhood hunger in the United States.

“The restaurant industry has always been committed to fighting hunger and improving the well-being of our nation’s children,” said NRA president and CEO Dawn Sweeney. “America's restaurants are cornerstones of local communities—more than nine out of 10 restaurants are actively involved in charitable causes, including the No Kid Hungry campaign.”

Through increased and targeted outreach to member restaurants, the National Restaurant Association intends to increase restaurant participation in the Dine Out For No Kid Hungry campaign, of which the Association has been a longtime supporter. Every September, thousands of restaurants across the U.S. employ creative fundraising techniques to engage their employees and customers in the No Kid Hungry campaign. The program raised $2.4 million in 2011 and the NRA aims to help grow the program’s proceeds to $5 million by the end of 2013.

“Restaurants and chefs have been the backbone of our organization since its founding in 1984, and the National Restaurant Association’s commitment to the No Kid Hungry campaign takes this partnership to new levels,” said Share Our Strength co-founder Debbie Shore. “Participating restaurants tell us that Dine Out For No Kid Hungry is good for their business as well as their community, and that it’s a cause their customers and employees understand and embrace. This is why we believe the program has such tremendous growth potential, and why the support of the National Restaurant Association and its members is so absolutely critical.”

Through its No Kid Hungry campaign—a national effort to end childhood hunger in America—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level.

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Topics: Independent Operation , National Restaurant Association , Operations Management , Social Responsibility


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