- WHITE PAPERS
When the New York City soda ban goes into effect March 12, pizza consumers could feel the biggest brunt.
According to New York Post, the ban covers common pizza delivery combos that include 20-ounce and 2-liter bottles, as well as pitchers frequently sold as part of birthday packages.
A Domino's employee told the Post that the company is getting rid of its 20-ounce and 2-liter bottles, its most popular drink sizes, and replacing them with 16-ounce bottles. The transition will be more expensive for consumers, and is also expected to generate more waste. However, the more expensive, smaller bottles, could yield higher revenues for pizzerias.
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