Old Chicago moves south to Texas

 
Aug. 11, 2010 | by Jennifer Litz

Stefano’s, a franchisee of Old Chicago – a division of Colorado-based Rock Bottom Restaurants Inc. – has opened the franchisee’s first Texas Old Chicago in Killeen, home of Fort Hood.  

To celebrate the opening of the new restaurant, the Killeen Old Chicago hosted several pre-grand-opening events, including free neighborhood lunch and dinner events that honored the area’s military contingency: All donations from attendees benefited The Association of the United States Army. Through the neighborhood events, Old Chicago – together with its guests – donated $1,000 for the Association to foster public support of the Army’s role in national security and provide professional education and information programs to soldiers.

“We are honored to open our very first Old Chicago in Texas, while also supporting the Association of the United States Army as part of our grand opening,” said Scott Stevens, owner of Stefano’s.  “Old Chicago will bring great-tasting pizza and a variety of beer to Killeen, where we’re eager to meet and build lasting relationships with the community.”

The Killeen restaurant marks Old Chicago’s 102 location. In addition to Killeen, Scott Stevens operates two Old Chicago restaurants in Arkansas.

Last month, the casual deep dish pizza chain executed the biggest menu overhaul in half a decade, augmenting the drink menu, pruning slow sellers and adding a spicier overall profile. The company’s annual sales in 2009 were $304 million. Projected sales for 2010 are $303 million.

 

 


Topics: Franchising & Growth , Marketing , Marketing / Branding / Promotion


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