Old Chicago redefines commitment to craft beer offerings

June 10, 2013

Old Chicago Pizza and TapRoom, founded in Boulder, Colo., in 1976, has unveiled its redesign at 20 locations across Colorado.

As part of the redesign, the brand also revamped its menu, which features 40 new offerings. The brand is also redefining its commitment to offering local craft beers and each restaurant includes 36 craft beers on tap, with a rotating schedule.

"Colorado is a leading area for craft brewers," said Daniel Imdieke, manager of Beer Operations for Old Chicago. "People from all over the country come to Colorado to taste some of the best craft beers available, and we're excited to feature those varieties on a regular basis at all of our locations."

To celebrate the redesign in Denver, Old Chicago created a pizza that is 5-feet in diameter with two toppings that weigh 80 ounces each. It will be Colorado's largest pizza and is available for tasting for the first 400 guests at the Old Chicago at 1280 S. Colorado Blvd. from 10 to 11:30 a.m. on June 11.

"We're proud to offer our guests the same great quality they have come to love over the last three decades, with a new twist sure to excite old and new guests," said Will Powers, senior director of Marketing for Old Chicago. "With the brand redesign, we'll introduce the next generation of Old Chicago and continue our tradition of giving back to the communities in which we live and work."

Old Chicago philanthropic organization, CraftWorks Foundation, is committed to combating the social issues of hunger. In the next year, Old Chicago locations in Colorado and across the country will create opportunities to contribute to their local neighborhoods.

Read more about marketing and branding efforts.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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