Online ad spending expected to triple
March 16, 2008
Yahoo: Marketers and Web sites alike are struggling to bring to the Internet ads that resemble those on television without turning off viewers.
Spending on online video ads represents less than 4 percent of all Internet advertising and just 1 percent of the amount spent on TV, according to eMarketer. But growth is expected — with the research firm forecasting U.S. spending more than tripling to $4.3 billion in 2011 — especially as more viewers embrace full-length TV episodes and other video online.
Trends / Statistics