Online food orders up 10% during NFL season

 
Oct. 24, 2013

GrubHub's newly released analysis of 2012 and 2013 data reveals that online food orders jump by about 10 percent during NFL games.

Markets with the most takeout order growth during football season include Seattle (16 percent increase), Miami (15 percent), New England (15 percent), Chicago (15 percent), Philadelphia (15 percent) and Green Bay, Wisc. (15 percent).

Baltimore (14 percent), Cincinnati (14 percent), Detroit (11 percent) and Pittsburgh (9 percent) round out the top 10.

GrubHub's data also highlights the most and least popular foods based on game-time orders.

Food with the biggest growth in orders during football season include:

  1. Wings (up 45 percent during the season)
  2. Beef and broccoli (26 percent)
  3. Pizza (21 percent)
  4. Italian beef (20 percent)
  5. General Tso's chicken (20 percent)

The least popular food during football season include:

  1. Guacamole (orders down 20 percent)
  2. Tacos (negative 17 percent)
  3. Mac and cheese (down 16 percent)
  4. Salad (down 12 percent)
  5. Burritos (down 12 percent)

"With the growing number of choices available for takeout, the 45 percent spike in wing orders strengthens the food's long-standing association with football," said Mandy Pekin, vice president of brand marketing and communications, GrubHub Seamless.

Read more about trends and statistics.


Topics: Online / Mobile / Social , Online Ordering , Trends / Statistics


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