BigHoller online food ordering company has released some case studies on successful online ordering partnerships with pizza concepts. One of the segments the online ordering solution works particularly well in is with university students, who tend to spend more time on the computer than other groups.
One of the company's early success stories in this arena includes Romanelli's Pizza & Italian Eatery, located in Madison, N.J. In 2006 the eatery's employees recognized that a large part of their customer base came from nearby Drew University. Romanelli's staff concluded that restaurant online ordering could give them a competitive advantage.
According to manager Melissa Chiarolanzio, the company has seen a dramatic increase in the number of monthly orders since they started an online ordering program. "There are students that order between classes using their PDAs and students that order a quick late-night snack from their laptops," she said.