Only 2% of consumers will eat Thanksgiving at restaurants

Nov. 16, 2006
CHICAGO — Technomic said consumers are evenly split on where they plan to eat Thanksgiving dinner this year.
According to a recent consumer study, 41 percent will enjoy the annual feast at home, whereas 43 percent will dine at a relative's house. Only 4 percent will have Thanksgiving dinner at a friend's home and 2 percent will go to a restaurant. Five percent aren't making any Thanksgiving dinner plans.
Even though roughly half the respondents say they always have a traditional baked turkey dinner, nontraditional meals are also popular. Thirty-seven percent of Thanksgiving diners say they've tried baked ham, while 15 percent have had grilled turkey and 19 percent have dined on turkey or ham cooked in other non-traditional ways. Other meats, such as beef, veal pork or chicken have made it to the table for 17 percent of consumers. Fewer diners reported having meals that strayed even further from the traditional Thanksgiving fare, including wild game (4 percent), Chinese food (5 percent), other ethnic cuisine (6 percent), fresh fish (4 percent) and all-vegetarian (3 percent).

Topics: Operations Management , Trends / Statistics

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