OpenTable data shows modest lift in 2013 restaurant reservations

 
Feb. 21, 2014

OpenTable Inc., a provider of online restaurant reservations, has released its Restaurant Industry Index for the fourth quarter and full year 2013.

The data shows that the San Francisco Bay area experienced a strong increase in reservation-taking, driven by economic growth and an unseasonably mild winter, according to Duncan Robertson, CFO of OpenTable.

"The U.S. overall and most major metropolitan areas that we track experienced a modest lift with the exception of Chicago, which declined by 3 percent, and Atlanta, Boston and Washington D.C., which were essentially flat. The New York metropolitan area benefited from an easier comparable quarter by lapping Superstorm Sandy, which hit during the fourth quarter of 2012," he said in a news release.

The OpenTable Restaurant Industry Index is based on data gathered from more than 10,000 reservation-taking restaurants sampled from the U.S., Canada and Mexico. Each percentage indicates a year-over-year increase or decrease in the number of guests served in these reservation-taking restaurants, as recorded by the restaurants in their reservation books. Those guests include those who honored reservations made by phone or online as well as those who walked in without a reservation.

As a whole, North America was flat for 2013 and up 1.2 percent in Q3. The U.S. was up 0.1 percent in 2013, and 1.3 percent in Q4.

San Francisco experienced a 6.6 percent gain in Q4, and a 3.5 percent gain in 2013. Chicago was down 3.3 percent in Q4, and down 3 percent on the year.

The other markets measured — Atlanta, Boston, Denver, Los Angeles, New York, Philadelphia and Washington, D.C. — fell somewhere inbetween.


Topics: Trends / Statistics


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