OpenTable debuts free mobile service

Oct. 16, 2012

OpenTable, a provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants, today introduced a free service that allows its restaurant customers to optimize their websites for mobile devices.

The new service is designed to help restaurateurs capitalize on the shift toward mobile by making restaurant websites more user-friendly and functional on smartphones. The service is powered by DudaMobile.

"More than ever diners are seeking information about restaurants and booking reservations on the go, yet the vast majority of restaurant websites are not designed for mobile use," said Matt Roberts, chief executive officer of OpenTable. "Our goal is to make it easier for restaurants to reap the benefits from the shift toward mobile by removing the friction associated with creating and hosting mobile-friendly sites."

OpenTable has experienced a growing number of diners who are choosing to book via mobile devices. In the second quarter of 2012, reservations booked on mobile devices accounted for 28 percent of the 28 million diners OpenTable seated in North America. Since the introduction of its mobile solutions in November 2008, OpenTable has seated more than 30 million diners through reservations booked on mobile devices, representing more than $1 billion in revenue for its restaurant customers.

To take advantage of the new service, OpenTable restaurant customers in the U.S., Canada and the United Kingdom must claim their mobile site through the OpenTable Restaurant Center before Feb. 1, 2013.

Read more about mobile initiatives.

Topics: Online / Mobile / Social , Operations Management

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